About Wrappd Beauty
Wrappd Beauty is a Black and women-owned beauty brand founded by Tasha Turner, a former beauty editor and expert with over 25 years in the industry. Our mission is simple to help women and men feel beautiful, confident, and pretty inside and out.
We design innovative, protective beauty essentials that blend style, function, and care. Our signature product, The Shower Bonnet, is a luxury protective shower cap made for all hair types and textures — from natural curls and silk presses to wigs, weaves, braids, and locs. It’s beauty reimagined for real life, keeping your hair protected while you look and feel your best.
At Wrappd Beauty, we believe protection is power. Every product we create reflects our commitment to quality, self-care, and community. Beyond beauty, we give back through programs that uplift and inspire confidence, helping others feel just as beautiful on the inside as they do on the outside.
We’re redefining what it means to care for yourself one bonnet, one moment, one curl at a time. Because who doesn’t want to stay Pretty and Protected?
Meet Tasha Turner
With over 25 years of experience in the beauty industry, Tasha Turner has shaped how women experience beauty through her editorial and brand work. Her career spans publications like Essence, InStyle, Vibe, and Town & Country, where she crafted award-winning beauty stories and product features.As a former Senior Beauty Editor at Essence, she helped redefine editorial storytelling for women of color.
Today, as the founder of Wrappd Beauty, Tasha channels that same creativity and insight into creating luxury protective bonnets that celebrate individuality and confidence.
