Wrappd Beauty
Our Mission
About Wrappd Beauty
Wrappd Beauty is a Black and women-owned beauty brand founded by Tasha Turner, a former beauty editor and expert with over 25 years in the industry. Our mission is simple: to help women and men feel beautiful, confident, and pretty inside and out.
We design innovative, protective beauty essentials that blend style, function, and care. Our signature product, The Shower Bonnet, featured in Cosmopolitan & Ebony Magazines is a luxury protective shower cap designed to protect hairstyles from steam, moisture and humidity.
Made for all hair types and textures, from natural curls and silk presses to wigs, weaves, braids, and locs, this shower cap is reimagined and redesigned for real life, keeping your hair protected while you look and feel your best.
At Wrappd Beauty, we believe protection is power. Every product we create reflects our commitment to quality, self-care, and community. We're redefining what it means to care for yourself one bonnet, one moment, one curlat a time. Because who doesn't want to stay Pretty and Protected.
Meet Tasha Turner
With over 25 years of experience in the beauty industry, Tasha Turner has shaped how women experience beauty through her editorial and brand work. Her career spans publications like Essence, InStyle, Vibe, and Town & Country, where she crafted award-winning beauty stories and product features.
As a former senior beauty editor at Essence, she helped redefine editorial storytelling for women of colour.
Today, as the founder of Wrappd Beauty, Tasha channels that same creativity and insight into creating luxury protective bonnets that celebrate individuality and confidence.
Our Values
Protection is Power
Every product we create reflects our commitment to quality, self-care, and community. We believe every woman deserves to protect her crown with confidence.
Community First
Beyond beauty, we give back through programs that uplift and inspire confidence, helping others feel just as beautiful on the inside as they do on the outside.
Uncompromising Quality
Our fabric is free from harmful chemicals, independently verified by global certification. Each product is made responsibly from start to finish.
What The People Are Saying
By far my favorite shower cap I've ever used. With my old one I had to wear a scarf and a bonnet underneath just to keep my hair dry. With this, it's all I need. My hair, my edges, everything stays intact.
Tasha is the ultimate beauty girl. She understands every aspect of beauty from a Black woman's perspective. When she looks at a product, she's testing how it truly benefits the user. I'm so excited to see Wrappd Beauty come to life.
I first met Tasha at Essence, where she was my accessories editor over 21 years ago. She calls me her secret weapon, and I'm 100% behind this product. Because who doesn't want to be pretty and protected?
I worked with Tasha for years at Essence, and she always kept it real. She's done the deep research, and I know Wrappd Beauty is going to be crucial for my household, for me and my little one.
From my time at Essence, Tasha was, and still is, the most brilliant beauty editor I know. This product is a work of love, a masterpiece we all need. I cannot wait to try it.
I've known Tasha over a decade. She's always been the beauty girl. Her hair has always been laid to perfection, and the healthiest. When I found out about Wrappd, I knew I had to be part of this movement.
Tasha has always been inclusive, encouraging, and believing. She's been in beauty for decades, and now it's her time, with her own product. I'm over the moon for her.
Tasha knows exactly what she's doing, and she's not only into beauty, but into uplifting and empowering women in a genuine, authentic way. I will always support her.
By far my favorite shower cap I've ever used. With my old one I had to wear a scarf and a bonnet underneath just to keep my hair dry. With this, it's all I need. My hair, my edges, everything stays intact.
Tasha is the ultimate beauty girl. She understands every aspect of beauty from a Black woman's perspective. When she looks at a product, she's testing how it truly benefits the user. I'm so excited to see Wrappd Beauty come to life.
I first met Tasha at Essence, where she was my accessories editor over 21 years ago. She calls me her secret weapon, and I'm 100% behind this product. Because who doesn't want to be pretty and protected?
I worked with Tasha for years at Essence, and she always kept it real. She's done the deep research, and I know Wrappd Beauty is going to be crucial for my household, for me and my little one.
From my time at Essence, Tasha was, and still is, the most brilliant beauty editor I know. This product is a work of love, a masterpiece we all need. I cannot wait to try it.
I've known Tasha over a decade. She's always been the beauty girl. Her hair has always been laid to perfection, and the healthiest. When I found out about Wrappd, I knew I had to be part of this movement.
Tasha has always been inclusive, encouraging, and believing. She's been in beauty for decades, and now it's her time, with her own product. I'm over the moon for her.
Tasha knows exactly what she's doing, and she's not only into beauty, but into uplifting and empowering women in a genuine, authentic way. I will always support her.